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Design Philosophy

Graphic Design is a non talkative way of communication. Messages can be sent in a one piece of design. 

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“Good design is obvious. Great design is transparent.” –Joe Sparano

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“How well we communicate is determined not by how well we say things, but how well we are understood.” –Andrew Grove

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“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’ –Hillman Curtis

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